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Join 7,000+ online coaches and business owners

The step by step how to guide

Grow Your Business With The Systems & Strategies I’ve Personally Used To Generate 8-Figures in Online Sales.

Growing your online presence doesn’t have to feel scammy, transactional, or inauthentic. I’ll show you how to create a brand for your business online, build an audience,  and create an army of loyal, paying customers without wasting years playing trial and error.
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Learn The 3 Highest-Leverage Online Skills To Attract & Convert Your Ideal Clients on Autopilot

Nurture, convince, and sell while you sleep with carefully crafted magnetic sales content that attracts your perfect-fit customers from a pool of billions of people around the world
Create Scroll-Stopping Content
Discover how to create valuable, compelling content that your perfect-fit clients can’t ignore (and set yourself above the ChatGPT robots at the same time) 
Craft Profitable Email Marketing Campaigns 
Automate your leads’ “get to know you” process, stop relying on an algorithm to bring you prospects, and broadcast your personal brand hands-free (sales included)
Write Online Assets That Sell For You
Extract yourself from sales calls by creating webpages that tell perfect-fit clients what you sell, why they need it, why they should trust you, and how to pay. These pages unlock scale most business owners only ever dream of.
JOIN THE MENTORSHIP 2.0
Our reviews

What Do Other Business Owners Say About The Mentorship?

Discover Instantly Actionable Insights For Your Business.

Multiple 7-Figure Businesses. Hundreds Of Millions Of People Reached With My Content. 8-Figures In Revenue Generated.

I’m not teaching ideas from a textbook. Everything you’ll discover about building, scaling, & future-proofing your business inside Mentorship 2.0 has come from hard-won, real-world experience.

5M

Followers Online

4x

7-Figure Businesses

3x

No 1 Sunday Times Best Selling Author

1.

 The Early Days

From scratching out a living £30 at a time as a PT on the gym floor in London to travelling the world on my own terms and ticking off my bucket list before age 35, I figured out how to leverage my audience to create a reliable, mostly-passive income that supported my lifestyle

2.

From Content Creator to Entrepreneur

I was aware enough that, when my personal brand took off, I didn’t waste the money I suddenly had. Instead I reinvested it on business ventures. Some failed. Some did well. Every one of them taught me valuable lessons about how to make a business work (and a million ways not to).

3.

Reaching Back

With multiple 7-figure businesses to my name, I turned my attention to helping people like you, who find themselves right where I was only a few years ago. Through Mentorship 2.0, I’m sharing the lessons I’ve learned over the past 10 years to save you from making the same mistakes I did, and earn your success a whole lot easier (If you show up and follow the program).

1.

Built a global team that delivers 8 figures in revenue for the last 3 years

How to attract, recruit and train your team to deliver quality execution, at pace.

2.

Serve over 250+ clients with bulletproof operations

The secrets to servicing multiple clients. How to sign, nurture, manage and maximise the value you get from your clients as you scale.

3.

Learnt how to work ON my agency and not just IN it everyday

So many agency owners trade time for money, without building your business, your income can stop the second you close the laptop. Learn how to build the right systems which ensure you have the time to step away and focus on growth.

WHAT’S INCLUDED

The Most Comprehensive & Effective Online Business & Brand-Building
Mentorship Ever Created

You Get Everything You Need To Build & Monetise Your Brand Online, Based On The Proven Strategies I’ve Used To Generate 8 Figures since 2016
1

The Core Mentorship Course ($2,499 value)

This is the blueprint I followed to dominate online. Discover how to create an audience, and then nurture its members into communities of thousands of paying customers.

Content Mastery Course ($99 value)

Build your personal brand, reach new audiences worldwide & become confident and composed at the single greatest ROI activity for your business: Compelling, attention-grabbing short-form content (no TikTok dancing required).

2
3

Email Advantage Course  ($199 value)

Build an automated sales engine that nurtures, sells, and converts customers while you sleep with the most high-impact tool in your online arsenal: email marketing.

The Silver Play Button (Mentorship Exclusive)

Learn the art of long-form content and nail the fundamentals that goes into making solid YouTube content. Here you'll learn how to peak your prospects interest, maintain longer watch times and set yourself up for success on the platform.

4
5

Client Retenion

You wouldn’t have to spend so much effort attracting new clients if you just kept the ones you already have, AND got them to pay you more for the same work. I’ll give you the exact methods I use to retain clients and charge more without losing them.

Social Media Strategy

Social media is hard, that’s why most people give up, but that gives you an unfair advantage - as cracking just 1 platform can be all it takes to change your life. I’ll share with you the strategies and funnels I use to grab more attention than I know what to do with and convert it into paying customers.

6

Here’s EVERYTHING You Get Inside Mentorship 2.0

5 Modules. 72 Videos. Hours Of Content. ZERO FLUFF

Modules

Build your audience
6 Lessons

Discover how to grow a community of loyal followers who can’t get enough of your content, and build a thriving community of superfans

Make amazing content
21 lessons

In an ocean or grey, bland, boring content, I’ll show you how to stand out like a purple flying unicorn in a retirement home (without selling out your values or having to act the clown)

Learn to sell via email
16 lessons

Craft emails that your followers can’t wait to open, giving you a direct line to sales when you’re ready to launch

Write killer sales copy
11 lessons

The words you put out in the world sell your brand, attract the people who’ll want to work with you, and help you stand out from the crowd.I’ll show you how to write sales that sucks in your ideal clients, all scrambling to pull out their wallets and buy.

Build your mailing list
8 lessons

Your email list is an asset that’ll outlive every algorithm change, shadow ban, and cancel culture controversy. You’ll discover how to fill your list with quality leads, nurture them, and monetise them when you’re ready.

Improve your landing pages
17 lessons

Tired of working from fill in the blank templates? I’ll show you how to create stunning landing pages that you’re proud to show off andturn curious leads into paying customers like they were written by cash-sucking sales wizards.

Increase demand for your services
8 Lessons

If you’ve ever launched an offer to the sound of crickets, you can’t afford to miss this. I’ll show you how to hype up your audience so you can fill your roster every time you run a launch.

Become the #1 coach in your area
10 lessons

Stop fighting it out with Jonny-come-lately coaches who talk the talk and deliver a hot handful of wet dogsh*t. Leverage your brand and your expertise to stand out in your market, and claim the respect, status, and the rewards you deserve.

Get Personalised Guidance & Regular Check-Ins with Me, Inside A Private Community Of Business Owners 

Get access to me in the Discord community

With regular checkins, you get access to me so you’re only ever hours away from getting specific advice on whatever’s holding you back

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Discover hours worth of content

With 55 guided lessons covering sales, marketing, and launch strategy, Business Mentorship gives you proven tools to grow your business at fingertips.

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Personalised Content Critiques for Rapid Growth

Get my honest feedback on your content. Will you enjoy this? It’s unlikely. Will it turbocharge your content to bring in more leads, more sales, and more attention? Absolutely.

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Take a look at what our community has achieved by being in The Mentorship

You only need to sign 1 client
to make your money back

If I’m honest, I can’t expect to predict all your problems, so this course will grow with the people who are a part of it, as I learn your problems I’ll address them ongoing. Please also don’t forget this course is a tax write off for your next tax bill, it’s a legitimate business expense.

£1,999/ $2,499

£1,999/ $2,499

JOIN THE BUSINESS MENTORSHIP TODAY.

Lifetime access to the Business Mentorship Course including all modules + new videos produced monthly.

Access to private community where you can chat with me anytime and be interactive with other members.

Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.

Bonus, lifetime access to Black Belt Content Mastery, Email Advantage, PT Starter Kit & Silver Play Button.

OR

£1500 / $1999

$12,500

APPLICATION ONLY

10 WEEKS OF 1-1 COACHING.

Have me step inside your business and work closely with you on improving every area of your current operation.

FREE access to the full suite of Business Mentorship Courses (worth $2499)

Join our private Discord community where you can chat with me anytime and be interactive with other members.

Instantly receive new courses and modules within the business mentorship suite for free, for life.

OR
Our reviews

Take a look at what our 600+ mentees are saying

Join the Business Mentorship

If I’m really honest, I can’t expect to predict all your problems, so this course will grow with the people who are a part of it, as I learn your problems I’ll address them ongoing. Please also don’t forget this course is a tax write off for your next tax bill, it’s a legitimate business expense.

£1500 / $1999

£1999 / $2499

JOIN THE BUSINESS MENTORSHIP TODAY.

Lifetime access to the Business Mentorship Course including all 7 modules + new videos produced monthly.

Access to private community where you can chat with me anytime and be interactive with other members.

Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.

Bonus, lifetime access to the Short Form Content Mastery course.

OR

£1500 / $1999

$12,500

APPLICATION ONLY

10 WEEKS OF 1-1 COACHING.

Have me step inside your business and work closely with you on improving every area of your current operation.

FREE access to the full suite of Business Mentorship Courses (worth $2499)

Join our private Discord community where you can chat with me anytime and be interactive with other members.

Instantly receive new courses and modules within the business mentorship suite for free, for life.

OR

Frequently Asked Questions

Who is this course for?

This course is made for any business owner looking to sell more online. It condenses years of insights to show you how to build an audience and monetise using the proven blueprints I still use to this day.

Did James make this course?

Yes - I wrote over 30,000 words and then filmed over 60 videos to make this course. My team helped with the editing, website etc. You are buying something directly from me.

I am struggling to get online clients, will this help?

Yes - the key focus in the course is how to get more clients.

What are the new modules coming?

I'm always looking for ways to improve the course by adding in new modules and new courses based on community feedback.

Is this for the UK only?

This is for anyone in the world that wants to start, scale and grow their online business.

Will I be able to speak to James?

Yes - I will be in the community to answer any questions and you can book 1-2-1 call with me for an additional fee.

Is this only for coaches?

The content inside Mentorship 2.0 applies to ANY business owner who wants to build an online presence.

I already have some experience online. Can this help me?

We’ll work with you to improve your strengths and supercharge your weaknesses. If you want to grow online, this course will help you do just that.