Join 7,000+ online coaches and business owners

The Most Expensive 150 Characters You'll Ever Ignore (…Your Instagram Bio)

Your bio is either making you money or losing you money… there's no in-between. 

Right now, someone's reading your bio and deciding if you're worth their time. I'll show you how to transform those 150 characters from a boring business card into a 24/7 lead generation machine that “pre-sells” your services before prospects even contact you.

Join NOW

Mentorship Call with
James Smith

Invitation to join the call is free for anyone who has purchased the course before 22nd June!

Saturday 23rd of June

If you're ignoring short-form content, you're falling behind.

Just take a look at my personal follower growth ever since i doubled down on short-form. EVERYTHING I've learned and put into practice will be available inside this course.

BECOME A SHORT-FORM CONTENT PRO

First of all, here's WHO this course is for.

Most fitness business owners want to make better content. These same individuals likely have a rough idea of WHAT they should be doing. But no idea on HOW to literally do it.

If that's you, then you're in the right place. You're also in the right place if...

You want to be more confident on camera and deliver your unique message with clarity.

You want to start publishing compelling, professional content that maximises your odds to go viral.

You want to build an audience and develop a personal brand that gets heard online.

You want to leverage your time better as a business owner with content that delivers burning hot leads in your sleep.

BECOME A SHORT-FORM CONTENT PRO

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Join Chatbot Chill

Confession: I judge people I've never met by their instagram bio (and so does everyone else)

Your bio has 3 seconds to hook someone in before they're gone…likely, forever. Most people waste all 3 seconds. 

Here's exactly how to “engineer” those 150 characters into your most profitable piece of real estate.

Join NOW

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Sold out shows

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3-time best selling author

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Multiple online business

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Join Chatbot Chill

In Under An Hour, You'll Repair The Bio Break That's Turning Your Engaged Followers… Into… Someone Else's Paying Clients

While I can't guarantee you'll triple your profile-to-link clicks overnight, I CAN teach you exactly how to…

Copy-Paste The Bio Templates That Generated £2.3M Across My 5 Business Accounts

Stop guessing what words convert. You get the 7 fill-in-the-blank bio templates I actively use - including the “Problem-Agitate-Solution” bio that took my coaching account from 200 to 2,000 link clicks per month. Takes 3 minutes to customize, works in any niche.

DELIVERY MASTERY

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Take a look at what your peers are saying

The Business Mentorship Course

I’m proud to announce the launch of my business mentorship. What’s inside? Well over 60 videos are ready for you to learn, listen and apply. Packed with real life examples, tutorials and tasks to make it as practical as possible so you can get the best results.

1

PERSONAL Branding

People buy from people, not businesses. Building your personal brand is the single greatest leverage you can build for your operation. Learn how to build an online presence and recognisable personal brand using the same methods I’ve used over the years.

EMAIL MARKETING & AUTOMATION 101

You don’t need paid ads to build a profitable fitness business. You don’t need large teams either. You just need a killer marketing strategy. Here, I’ll walk you through my proven marketing POA I still follow like the law across all my businesses.

2
3

INTRO TO LANDING PAGES

Forget websites. You don't need them. A well structured, purposely-built landing page will unlock 10x more growth potential for attracting new leads and business to your online fitness operation.

YOUTUBE FUNDAMENTALS

Discover the importance of long-form content and the impact that mastering this platform will have on the long-term success of your online fitness business.

4

Real coaches seeing tangible results using my methods every single day.

Sounds great! But what *exactly* do you cover?

Take a look at each module below.

Modules

Take your personal brand & fitness business operation to another level.

Let's face it - the fitness business owners who can master short-form content will always win business over those who haven't. Don't let yourself fall behind.

Access exclusive insights, training and actionable tips over 22 videos.

By the time you've finished this course, there won't be a single area of content creation you feel unsure in. You'll have the confidence to ideate, shoot, edit and post with crystal clear clarity.

Join an exclusive and interactive community to further your content creation journey.

Once you join the course you'll get access to my private Discord channel where you'll get to share, and learn from, other coaches on the same journey as you. I'll also be active in this channel to give you personal tips, tricks and insights to help you along the way.

Less Than The Cost Of A Single Qualified Lead Who Visited Your Profile And Hit The Back Button

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22 video tutorials with practical tips and insights on how to create compelling short-form content starting today

Learn the same strategies James Smith uses to build his personal brand and consistently create content that goes viral online

Overcome any obstacle in your content creation journey with insights covering editing, lighting & more

$1500.00

$99 / £79

I am hosting a free mentorship call if you buy before 22nd June!

I WANT TO TRANSFORM MY CONTENT!

£179 / $199

£79 / $99

Write Bios That Actually Convert.

Master the 150-character formula that turns your Instagram profile into a client-attracting machine that works around the clock.

45-minute focused training that cuts straight to what works

Get my 7 proven bio templates that generated £2.3M in sales

Learn the exact 4-line framework that fits Instagram's character limit

Access my weekly 5-minute testing system that doubled conversion rates

Discover the psychology behind bios that make prospects think “this person gets me”

Turn your profile visits into pre-sold leads who are ready to buy

Have any questions?

Who is this course for?

This course is made for anyone that is trying to sell their services online. My background as a PT was coaching people online and since then I do business coaching B2B across the world. For the first time ever I have taken everything I have learnt with clients and my own businesses and put it into a blueprint for you to easily follow and apply.

How long is this course?

This is a focused 45 minute session designed to fix your bio fast. No fluff - just the exact steps to turn your bio into a client magnet.

Will this work for my niche?

Yes. Whether you're a fitness trainer, business consultant, therapist, or sell handmade jewelry, the psychological principles and templates work across every industry. I'll show you how to adapt them to your exact audience.

Do I need a business account to use these strategies?

Nope. These bio optimization techniques work for personal accounts, creator accounts, and business accounts. The psychology of conversion doesn't care about your account type.

What if I'm just starting out with 200 followers?

Perfect. This course is actually MORE valuable when you're starting out because you'll avoid the common bio mistakes that waste months of growth. Better to get it right from day one than fix it later.

Can I use this for other social platforms?

While this course focuses specifically on Instagram's 150-character limit and unique features, the psychological triggers and benefit-focused writing principles absolutely translate to LinkedIn, TikTok, and Twitter bios.